To Niche or Not to Niche: That is the Question

Niche colleges are all the rage these days – & have been for quite a while, actually. Whether gender/identity-based (Barnard, Bryn Mawr, Wellesley), elite/status-based (Duke, Elon, Colby), or focused upon sustainability (Sterling, Chatham), a unique curriculum (Colorado College, Cornell College, Hampshire College, Olin College of Engineering), or a consortium (Claremont Colleges, the Five College Consortium) – the niche, in & of itself, is not enough. Many if not most colleges and universities will have programming similar or even superior to their supposedly niche counterparts. Bottom line – niche is generally expensive. This is not to say one should not consider niche schools – but – surprise! – young adults change when they head off to college & their horizons expand. For this reason, we encourage our clients to evaluate a “baker’s dozen” of potential colleges against what is for them (& only them) their top eight-to-ten most important parameters / attributes – including niche programming if that’s important to them. Know what you want. Plan for what’s next. #nxtUGPS

Your Niche Is Not Enough

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